Charlotte American Marketing Association April 2009 Podcast

The April 2009 marketing podcast from the Charlotte American Marketing Association features Ron Edelen, the co-founder of MyJive, experts in Social Media Marketing (SMM). Ron continues his conversation from last month's podcast to share marketing tips for the best use of SMM, including the best ways to integrate social media into traditional marketing plans. This podcast also features our April speaker, Leslie Gillock, a senior marketing executive with extensive experience in brand building, marketing and licensing. Leslie gives a sneak preview to what she will discuss at the CAMA April meeting which includes discussion around how to apply the fundamentals of brand building with innovative thinking. Don't forget to check out our chapter news and events at our website, www.charlotteama.com. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!