Happy Holidays!! The Charlotte American Marketing Association is happy to feature an hour-long podcast with the father of Guerrilla Marketing, Jay Conrad Levinson. Jay's "Guerilla Marketing" books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 42 languages and are required reading in many MBA programs worldwide. Jay taught Guerrilla Marketing at the University of California in Berkeley. He also was a Senior Vice-President at J. Walter Thompson in the United States, and a Creative Director and Board Member at Leo Burnett Advertising in Europe. Jay has applied Guerrilla Marketing to several business situations and he has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, as well as several online columns. Jay is the Chairman of Guerrilla Marketing International and founded The Guerilla Marketing Association, an on-line, interactive marketing support system for small businesses. Jay believes that Guerrilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits. Don't forget to check out our chapter news and events at our website, www.charlotteama.com. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

The Charlotte American Marketing Association's podcast is back after a summer hiatus! The August 2009 marketing podcast features an interview with author, former journalist and Non-Profit Marketing expert Katya Andresen. Andresen authored the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. She is also Chief Operating Officer for Network for Good (.org), an online donation and fundraising website. This website makes it simple and affordable for all nonprofits, of any size, to recruit donors and volunteers via the Internet. Katya also shares her expertise on her blog, nonprofitmarketingblog.com - be sure to check it out! She will share her incredible career journey and valuable tips for Non-Profit organizations as well as corporate supporters as a part of Cause Marketing strategic plans. Don't forget to check out our chapter news and events at our website, www.charlotteama.com. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

The May 2009 marketing podcast from the Charlotte American Marketing Association features a follow-up interview with our April event speaker, Leslie Gillock, a senior executive with extensive experience in brand building, marketing and licensing. Leslie continues her conversation from last month's podcast to share the best methods of branding for a successful marketing plan, as well as invaluable tips and resources. This podcast also features Jocelyn de Almeida, senior territory manager for MySpace. Jocelyn gives a preview to what she will discuss at the CAMA May 13 meeting which will include discussion about the best practices for deploying effective marketing programs from the largest social networking site in the U.S. Don't forget to check out our chapter news and events at our website, www.charlotteama.com. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

The April 2009 marketing podcast from the Charlotte American Marketing Association features Ron Edelen, the co-founder of MyJive, experts in Social Media Marketing (SMM). Ron continues his conversation from last month's podcast to share marketing tips for the best use of SMM, including the best ways to integrate social media into traditional marketing plans. This podcast also features our April speaker, Leslie Gillock, a senior marketing executive with extensive experience in brand building, marketing and licensing. Leslie gives a sneak preview to what she will discuss at the CAMA April meeting which includes discussion around how to apply the fundamentals of brand building with innovative thinking. Don't forget to check out our chapter news and events at our website, www.charlotteama.com. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

The March 2009 marketing podcast from the Charlotte American Marketing Association features Geoff Ables, the founder of Customer-Connect and CRM expert. Geoff continues his conversation from last month's podcast to share marketing tips for the best use of CRM, as well as choosing CRM as a professional track in marketing. It also features our March speaker, Ron Edelen, the co-founder of Myjive, experts in Social Media Marketing (SMM). Ron gives a sneak preview to what he will discuss at the CAMA March meeting which includes what SMM is and how businesses can adapt their traditional marketing efforts to embrace this type of client interaction. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

The February 2009 marketing podcast from the Charlotte American Marketing Association features Ritch Allison, partner with Bain & Company in Atlanta and the past moderator of our "2009 Marketing Forecast" panel discussion that took place on January 14, 2009. Ritch visits with us again to leave valuable marketing tips as well as career and professional advancement tips in the marketing field during this challenging economy. It also features our February speaker, Geoff Ables, the founder of Customer-Connect and CRM expert. Geoff will give a broad overview of CRM and what to expect at the upcoming meeting where we will learn MUCH more about the latest and most effective CRM practices. The CAMA podcast is hosted by Ingrid Travis James. Enjoy!

This marketing podcast from the Charlotte American Marketing Association features Ritch Allison, partner with Bain & Company in Atlanta and the moderator of our "2009 Marketing Forecast" panel discussion on January 14, 2009. It also features our December speaker, Glen Caruso of Tremor Media, who expands on the topic of "On-line Video Revolution" as well as marketing and job-seeking tips in this exciting new field. The CAMA podcast is hosted by Ingrid Travis James. Happy 2009!

This marketing podcast from the Charlotte American Marketing Association features Glen Caruso of Tremor Media, an on-line video expert who is the speaker at the December 10 CAMA monthly meeting. It also features Rusty John, Senior Marketing Manager at H&R Block, who explores successful direct mail strategies from H&R Block as well DM trends. Doug Poppen, immediate past president of CAMA, discusses the awards of merit in the categories of Programs and Leadership bestowed to the Charlotte AMA chapter from the national AMA Chapter Excellence Awards. This podcast is hosted by Ingrid Travis James. Happy Holidays!

This is the kickoff to the monthly podcast produced by the Charlotte chapter of the American Marketing Association! It features general chapter news and a compelling interview with Tom Barbitta, VP Marketing of Cheerwine (distributed by Carolina Beverage). Ingrid Travis James is the host and producer.